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Level of Service = Value, Not the Other Way Around
I learned a lot tonight while getting a haircut, and it goes like this: I recently moved to Atlanta, Georgia from California and part of the relocation process for me is finding a new person to cut my...
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Obsessed with Abs
Written by PTA Global Co-Founder Rodney Corn One of the perks of this job is that I get to travel the world and visit various cultures, communities, and experience different training environments. One...
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Isn’t There Another Way?
By, PTA Global Co-Founder Rodney Corn I recently had the pleasure of speaking at the IDEA World conference on the very topic discussed in the Insanely Simple Behavioral Strategies blarticle (my way of...
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Bringin’ It Home!
By PTA Global Co-Founder Rodney Corn We as an industry have been, and perhaps always will be, fascinated with “the BEST exercise.” Years ago I thrived on this as it allowed me to dig into the research...
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“Chief-Designers” of Change… Our Clients!
By, PTA Global Co-Founder Bobby Cappuccio If you’ve been a trainer for any period of time I am fairly sure that you’ve experienced the frustration, disheartenment and bewilderment of having a new...
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How Do I Convince My Client to Change?
By, PTA Global Co-Founder Rodney Corn Recently, I received a fairly typical question from a trainer that was rather weary about what to do. The question went something like this: My client works out...
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iS.A.I.D.
By, Rodney Corn- PTA Global Co-Founder Recently, I joined the Apple generation with the purchase of a new iMac computer. Even though I have had an iPod for a while, I feel that my status is now a bit...
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Insanely Simple Behavioral Strategies
By PTA Global Co-Founder Rodney Corn If it is alright with you, I’d like to cut right to the chase here… A large part of the Fitness Industry – both economically and chronologically – is consumed with...
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One Sentence…
By PTA Global Co-Founder Scott Hopson It has been one of those days. I had a schedule perfectly planned, a nice list of things to check off, and an intention of getting lots done, including work, my...
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If It’s Fun, It’s Not Effective?
By, PTA Global Co-Founder Bobby Cappuccio Antecedence refers to how we prioritize events and actions based on a desired outcome. It is what must come first in order to ensure the effective...
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Credible? You Better Believe It!
By, PTA Global Co-Founder Scott Hopson As I was walking into the men’s locker room at my health club yesterday, on my way to swim, a trainer from the club and I stopped to say ‘hi’ and have a little...
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The Secret to Play… don’t try to explain it!
By, Ian O’Dwyer Co-Founder of PTA Global, & Founder of Fitness Personally Recently I had a client come into a session who was in a quandary. Upon conversation it was pretty clear that he was...
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10 Keys to Escaping the Witness Protection Program
By, Rodney Corn and Bobby Cappuccio- PTA Global Co-Founders Try as we may, it’s one of the most bizarre and frustrating things we encounter! I’m talking about the client who is doing it… they are...
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Translating Mass?… Consider Shifting!
By, Michol Dalcourt PTA Global Co-Founder, inventor of the ViPR, & Founder of The Institute of Motion It is time we scrutinized our methods of training in the gym. For the most part, we engage in...
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Does Knowledge Need Seasoning?
By, PTA Global Co-Founder Bobby Cappuccio In 1597, Sir Francis Bacon penned what has since become a classic cliché, “Knowledge is power.” And, for the most part we have all bought into it, haven’t we?...
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A Life Changer… Bend Your Knees!
By, Scott Hopson PTA Global Co-Founder In 2004 I was living the dream. I had cracked it. I lived on the beach in Chicago, built and ran one of the best health clubs in the country, was playing and...
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The Ease of Change!
By, Ian O’Dwyer of Fitness Personally & PTA Global Co-Founder HOW EASY IS CHANGE IN THE FIRST 5 MINUTES? For years I had been taught successful and effective trainers always had these amazing...
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Instant Change: Defining Our Terms- “Corrective Exercise”
By, Rodney Corn Co-Founder PTA Global HELP! My knee hurts when I run. What should I do…? If you’re reading this, there could be a myriad of reasons why: You’re just curious You’re looking for another...
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The Stress Response: Can it be this simplex?
By, Scott Hopson PTA Global Co-Founder Just when you think you are getting a grip on this thing (the human body and training), it sneaks right up and slaps you in the face like a wet fish. You would...
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Instantaneous Leader
“It is a far, far better thing that I do, than I have ever done…” – (Charles Dickens; A Tale Of Two Cities) Standing on a platform in the midst of the French Revolution is a man who days before was...
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